Robbie Koeck

Commercial / Mercedes-Benz

The Rise of an Icon — G 63 “Grand Edition”

The “Rise of an Icon” campaign celebrates the collaboration between Mercedes-AMG and Swiss watchmaker IWC Schaffhausen, marking the release of the Mercedes-AMG G 63 “Grand Edition” and its companion piece, the IWC Big Pilot’s Watch AMG G 63.

Client
Mercedes-Benz
Agency
amp sound branding
Role
Executive producer
Year
2023

Stills

The G 63 Grand Edition in profile in front of a glowing orange ring of light, blurred figures walking past.
Close-up of a driver's wrist and gold watch, lit warm against the steering wheel.
A figure in profile smeared by long exposure into streaks of white and orange light.